i'm back

Hey—it's Dave,

I’m back.

Not sure if this belongs here, but I’m writing it anyway.

Today’s newsletter feels a little selfish—more like a journal entry meant for my personal collection than something to send to a few dozen friends, family, and strangers.

Yet here we are.

It’s about overthinking. I’m not gonna lie—I’ve been thinking a lot about the future of this newsletter. The content. The “mission.”

I could just write and keep it to myself. Lately, I’ve been justifying why I should stop sharing my business journey. Why I should stop writing altogether.

But I started this newsletter with enthusiasm, excitement, and momentum to write every week.

Sure, some of it was selfish—to keep myself accountable to my business goals, gain clarity, yada yada.

But it was also to share the process with whoever might be interested.

Unfortunately, I’ve fallen into the trap of wanting each piece of content to be perfect. I want it to provide value every time you read it—otherwise, who cares?

But that mindset is exactly what’s paralyzed me these past few weeks.

And honestly, it’s something that’s paralyzed me in other areas of life too.

Action is better than perfection. Failure is better than doing nothing at all.

Nike had it right all along: just do it.

Till next week,

Dave